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Marketing guidance written for hunting lodges, fishing guides, and outdoor outfitters. Specific to the Southeast, specific to the industry, and built to answer the questions operators are actually asking.
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Marketing a Multi-Day Float Trip Outfitter: Camp Logistics, Group Sales, and the Insurance Story
How to market a multi-day float trip operation: position above the day liveries, make camp and trip logistics legible, drive group sales, tell the insurance and safety story as competence rather than fear, and use the creator-trip angle multi-day floats are built for.
13 min read
Marketing a New Outfitter in Year One: Bookings From Zero to a 50% Repeat Rate
The action-focused, month-by-month year-one sequence for a new outfitter: foundation, free directories, the first ten reviews, the first content batch, the first ad spend, and the retention work that turns first-timers into a repeat rate approaching half.
11 min read
Year-One Outfitter Marketing Stack: What a New Lodge or Guide Service Actually Needs in Month 1
The minimum viable marketing stack for a brand-new lodge, guide service, or charter -- what to build in month one, in what order, and roughly what it costs, for about $800 to $1,500 a month. Foundation before flash, built to book trips this season.
12 min read
The First 90 Days With a New Marketing Agency: An Outfitter Owner's Playbook
What should actually happen in weeks 1 through 12 with a new marketing agency. A phase-by-phase playbook for outfitters: discovery and foundation, build and launch, momentum and first results, and the red and green flags to watch.
12 min read
Outfitter Marketing Agency Red Flags: 14 Promises That Should Make You Hang Up the Phone
Fourteen sales promises and claims that signal a bad marketing agency -- guaranteed rankings, secret methods, long lock-in contracts, vanity-metric reporting, and more -- what each really means, and what an honest agency says instead.
12 min read
DIY vs Agency: When an Outfitter Should Outsource Marketing, and When You Are Wasting Money
An honest decision framework for outfitters weighing DIY, freelancers, in-house, or an agency. When an agency is overkill, when it is essential, and how to spend your marketing money where it actually pays off.
14 min read
Outfitter Marketing Budget Calculator: Percent-of-Revenue Benchmarks by Vertical, Season, and Operation Size
How much should an outfitter spend on marketing? Published benchmark ranges by stage, vertical, season, and operation size -- roughly 3 to 8 percent of revenue for established operations and 12 to 20 percent for new ones -- plus a free budget calculator and an allocation framework.
15 min read
The Outfitter Marketing Agency Hiring Guide: 27-Question RFP Template, Red Flags, and What to Verify Before Signing
Most outfitters hire a marketing agency badly. This guide gives you a 27-question RFP template, an interview script, reference-check questions, the red flags to walk away from, and exactly what to verify before you sign.
14 min read
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