top of page


Blog
Marketing guidance written for hunting lodges, fishing guides, and outdoor outfitters. Specific to the Southeast, specific to the industry, and built to answer the questions operators are actually asking.
Search


Three Phone Numbers, One Lodge: How NAP Inconsistency Quietly Costs You Calls and Rankings
A lodge can end up with one phone number in the footer, another on its Google profile, and a third in the email signature. Here is what NAP means, where mismatches come from, what Google's help pages actually say about phone numbers and tracking numbers, and a one-page phone card to fix it.
11 min read


Your Google Reviews Are Invisible on Your Website: Putting Social Proof Where Guests Book
Guests read your reviews on Google, then land on a booking page that shows none of them. Here is where reviews belong on a lodge site, how to display them, and where Google's rules draw the line.
10 min read


Lodgify, OwnerRez, Hostaway, or Guesty: Picking a Booking Engine That Won't Bury Your SEO
For many cabin and lodge owners the booking engine is the website. We opened each vendor's own help and product pages on October 13, 2026 and wrote down what they say about titles, headings, alt text, sitemaps, blogs, domains, and where a Google click lands. Where a page said nothing, we left it blank.
11 min read


Google Vacation Rentals and Free Booking Links: A Setup Guide for Cabin and Lodge Owners
A guest searches for a cabin near the river and Google shows rates, dates, and a button that sends her to a booking page. Here is how Google sorts hotels from vacation rentals, who is eligible, how free booking links work, what the price rules say, and what Google's own pages leave unanswered.
12 min read


The Holiday Cabin Season: Marketing Thanksgiving-to-New Year's Stays at Outdoor Lodges
Most advice about holiday cabin booking windows repeats operator blogs, and the public data says something different. Here is a week-by-week plan for Thanksgiving through New Year's, with page templates, minimum-stay examples, gift certificate wording and winter add-ons for Southeastern lodges.
10 min read


Fishing Lodge Marketing Agency: What One Should Do, What Drives the Cost, and How to Choose
Hiring a fishing lodge marketing agency is a booking decision, not a design decision. This buyer's guide covers what a specialist should own for a lodge (direct bookings, package pages, search, email, and paid as a complement), how to measure inquiries and deposits instead of impressions, what moves the cost without a price list, the vetting questions that separate partners from vendors, and what the first 90 days should produce.
16 min read


Inside the 2026-27 Outdoor Hospitality Report: State Tables, Lodging Types and Guest Calendars
The Outdoor Hospitality report covers cabins, glamping, campgrounds, RV parks, rentals and lodges with no single public count behind them. Here is what each chapter holds, from RVing by state to scores by type of place and how guests book.
14 min read


Inside the 2026-27 Sporting Lodges Report: What Each Chapter Found
The Sporting Lodges and Multi-Program Destinations report has nine chapters and no lodge market count, by design. Here is what each chapter holds, from state-by-state nonresident license tables to the lodge audit by state and a booking calendar.
14 min read


Outdoor Hospitality in the Southeast: Cabins, Campgrounds and RV Parks by the Numbers
BEA's climbing, hiking and tent camping line has doubled while RVing sits 12% below its 2022 peak. Here is what BEA data, state tourism reports and our audit of 84 lodging and campground operators say about demand and the online booking path.
13 min read


Sporting Lodges and Multi-Program Destinations: Nonresident Demand and How Groups Book
A sporting lodge sells a stay, several programs and a group trip as one bundle. Here is what nonresident license data, BEA value added and our hunting audit say about the lodge buyer, and where lodge websites lose bookings.
13 min read


Writing a Marketing RFP for Your Lodge: A Template That Gets Useful Proposals
Most lodge owners who send a marketing RFP get back proposals that cannot be compared, because the document asked agencies to guess at goals, budget, and the booking setup. This template fixes that: outcomes instead of activities, the channel, booking engine, and OTA data an agency needs to price fairly, a budget range and timeline, what every response must include, and a scoring rubric you set before the first proposal arrives.
16 min read


Is Airbnb Bidding on Your Lodge's Name? How to Take Your Branded Search Back
A guest who already knows your lodge's name types it into Google and lands on a booking site that charges you commission on your own guest. Here is how to check what really shows on your branded search, what Google's trademark policy will and will not stop, what a lean brand campaign looks like, and how to measure whether it is pulling bookings back to your own site.
16 min read


Direct Bookings vs. Airbnb and VRBO: The Real Commission Math for Southeastern Cabin Rentals
Airbnb is moving most hosts to a 15.5 percent host-only fee, and Vrbo's help center now states a flat 12 percent all-in commission. Here is the math on what those fees cost a Southeastern cabin over a year, where the platforms still earn their cut, and how to grow direct bookings without breaking platform rules or losing occupancy.
16 min read


The Duck Opener Countdown: Four Weeks of Content Before the Flagship Season, and the Calendar That Carries It to February
Most Southeastern regular duck seasons open between mid-November and Thanksgiving weekend in 2026, and the next four weeks decide whether your opener fills, holds, and feeds the rest of the season. Here is the week-by-week countdown, the verified 2026-27 state dates, the weekly hunt report template, Meta imagery rules, split-break content, and the plan for capturing next season's deposits while the birds are still flying.
18 min read


Marketing a Land Between the Lakes Deer Hunting Lodge: Public-Land Scale, Private-Lodge Comfort
Land Between the Lakes puts more than 170,000 acres of federal hardwood ground between Kentucky Lake and Lake Barkley, and its 2026-27 quota deer hunts run from late October through November. The lodge on the boundary has two customers: the drawn hunter who needs a bed, a meal, and good local knowledge, and the hunter who did not draw and still wants a November hunt. Here is how to market to both without crossing the federal line.
18 min read


The Holiday Gift-Card Pre-Launch: Build the Machine Before Black Friday, Then Decide Discount or Gift
Black Friday 2026 falls on November 27, and the gift-card sales that weekend are decided by what an operator builds before Thanksgiving. This is the four-week build for charters, guides, and lodges: product setup checked against the federal gift-card rule, the landing page, partner and corporate distribution, list warming, the discount-or-gift decision, and a way to measure whether the offer actually added bookings.
18 min read


Review Velocity: Why 5 Reviews a Month Beats 50 Reviews From 2019
A Business Profile with a big pile of old reviews looks like a business that stopped. Buyers now look for reviews from the last few weeks, and Google ties review count and ratings to local ranking. Here is how outfitters, guides, charters, and lodges build a steady, policy-safe review cadence through the fall rush, with the math, the ask, the spacing, and the reply routine.
18 min read


Plantation Ecology: Habitat Management, Longleaf Restoration, and Wildlife on Southern Sporting Lands
The sporting plantations of the Deep South have done what almost no other private land has: kept the fire-maintained longleaf pine ecosystem alive. This synthesis covers the ecology of the Southern quail plantation — the Red Hills as the largest privately owned stand of fire-managed longleaf, the prescribed fire that builds one of North America's most diverse plant communities, bobwhite quail as the flagship, the wildlife it shelters, and the economics behind it all.
11 min read


Marketing the Southeast Georgia Coast: Sea Island, Tripletail, and the Legacy-Attribution Problem
Explore the marketing picture on the Southeast Georgia coast: Sea Island, tripletail, and the Cabin Bluff legacy-attribution problem. Learn how legacy brands and intermediaries shape search and how local operators can respond.
26 min read


The Red Hills Heritage: Tall Timbers, Shoot Dogs, and the Science Behind a Covey Rise
A marketing guide for Red Hills quail country operators: Tall Timbers fire science, the pointing-dog tradition, longleaf-wiregrass ecology, the wild-bird economy, and how to turn that heritage into search and answer-engine visibility.
29 min read
bottom of page