top of page
Blog
Marketing guidance written for hunting lodges, fishing guides, and outdoor outfitters. Specific to the Southeast, specific to the industry, and built to answer the questions operators are actually asking.
Search
The State of Outdoor Marketing in the Southeast: Data From 2,206 Outfitter Audits Across 11 States
Pine & Marsh audited 2,206 outfitters across 11 Southeast states and 160 sub-regions. 80% run no schema markup. 85% have no FAQ page. The average digital health score is 5.57 out of 10. Here is what our proprietary data reveals about the outdoor industry's digital gap -- and the operators who are closing it.
16 min read
Marketing a St. Johns River System Operation: The River That Flows the Wrong Way
First light in the Ten Thousand Islands: push-pole in the mangroves, a redfish wake cutting the flat, and a captain who’s run these waters for decades. Yet NPS.gov, TripAdvisor, and Viator outrank the working guides on most booking queries. This is the Everglades backcountry problem in one frame. Pine & Marsh’s 09-series Florida briefs map the fix: converting generational editorial halo (CERP restoration, River of Grass legacy, python hunts, Big Cypress) into operator-owned s
9 min read
Marketing an Everglades Backcountry Operation: A River a Hundred Miles Wide
NPS.gov, TripAdvisor, and a photographer's gallery outrank the working captains of the Everglades on the queries that matter. Our 2,206-outfitter audit maps the gap — from the $20B+ CERP restoration runway to the unclaimed python-hunt vertical to Big Cypress hunting. The editorial halo is generational. The on-domain build is the missing piece.
9 min read
Marketing a Florida Keys Offshore and Reef Operation: Sailfish, Mutton, and the Sanctuary
A photographer's gallery outranks the working captains of the Everglades. NPS.gov, TripAdvisor, and Viator own the queries that should route to operator domains. Our 2,206-outfitter audit maps the digital gap across Chokoloskee, Flamingo, and Big Cypress — from CERP restoration content to the python program. The editorial halo exists. The on-domain build doesn't. Yet.
9 min read
Marketing a Florida Keys Flats Fly-Fishing Operation: Mythology, Monetization, and the Lords of the Fly
The Everglades backcountry captains carry editorial halos from National Geographic and Garden & Gun — but NPS.gov, TripAdvisor, and Viator outrank them on the queries that matter. Our 2,206-outfitter audit maps the gap. CERP, the python program, Big Cypress hunts, and the Flamingo rebuild are all unclaimed content positions. Here's the playbook.
9 min read
bottom of page