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Marketing guidance written for hunting lodges, fishing guides, and outdoor outfitters. Specific to the Southeast, specific to the industry, and built to answer the questions operators are actually asking.
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How Much Does a Guided Turkey Hunt Cost in the Southeast?
There is no single price for a guided turkey hunt in the Southeast. Here is what drives the cost, two published packages from October 2026, and the nonresident license bill that comes on top.
7 min read


Fishing Charter Marketing Services: What a Southeastern Captain Should Actually Pay For
A buyer's guide for Southeastern charter captains: the few marketing jobs worth paying for, the ones to keep in your own hands, how to protect your name from aggregators, and the red flags that tell you to walk away.
11 min read


When ChatGPT Gets Your Business Wrong: How to Correct What AI Says About Your Lodge or Outfit
There is no form that replaces the sentence ChatGPT uses about your lodge. There are three separate clocks, and knowing which one you are on tells you what to fix and when to retest.
11 min read


Marketing a Fly Shop in the Southeast: Retail, the Guide Desk, and the Fishing Report That Feeds Both
A fly shop sells gear, books trips, teaches classes, and tells people what the water is doing. Here is how to market all of it as one business, with dated looks at two Southeastern shop sites.
10 min read


Where Conservation Money Comes From: Pittman-Robertson, Dingell-Johnson, and Southeastern Operators
Two federal excise-tax programs send money to state wildlife and fisheries agencies. Here is how each one works, what the fiscal year 2026 certificates show for 11 Southeastern states, and what an operator can and cannot say.
11 min read


Inside the 2026-27 Paddle, Rafting and Eco-Tours Report: State Scores, Booking Tools and Wildlife Demand
Guided water tours nearly doubled in value added between 2019 and 2024, and 370 audited paddle, whitewater and eco-tour operators show where the online gaps are. Here is what each chapter of the report found, state by state and category by category.
14 min read


Inside the 2026-27 Outdoor Hospitality Report: State Tables, Lodging Types and Guest Calendars
The Outdoor Hospitality report covers cabins, glamping, campgrounds, RV parks, rentals and lodges with no single public count behind them. Here is what each chapter holds, from RVing by state to scores by type of place and how guests book.
14 min read


Inside the 2026-27 Sporting Lodges Report: What Each Chapter Found
The Sporting Lodges and Multi-Program Destinations report has nine chapters and no lodge market count, by design. Here is what each chapter holds, from state-by-state nonresident license tables to the lodge audit by state and a booking calendar.
14 min read


Inside the 2026-27 Sporting Clays and Shooting Report: Shooters Outnumber Hunters 2.1 to One
Shooting is an $8.1 billion national industry and reaches more people than hunting in all 11 Southeastern states. Here is what each chapter of our Sporting Clays and Shooting report found, and what it means for a course, club or range.
15 min read


Inside the 2026-27 Dove Hunting Report: Big Hunter Numbers, a Very Small Market
Dove hunters are counted state by state every year, and the numbers are large. The businesses that sell dove hunts are few. Here is what each chapter of the 2026-27 Dove Hunting report found and what it means for operators.
15 min read


Inside the 2026-27 Mississippi Outdoors Report: A Small Economy and Room to Grow Online
Mississippi has the smallest outdoor economy in the eleven-state region by value added, but a bigger share of state GDP than most. Here is what each chapter of our 2026-27 state report found and what it means for guides, charters and lodges.
14 min read


Inside the 2026-27 Kentucky Outdoors Report: Federal Lakes, a Cumberland Tailwater and Guide Licensing
The 2026-27 Kentucky Outdoors report sets federal and state data beside an audit of 102 Kentucky operators. Here is what each chapter found and what it means for guides, marinas, lodges and outfitters.
14 min read


Inside the 2026-27 Wild Turkey Report: Record Harvests, Weak Hatches and Who Sells the Hunt
The 2026-27 Wild Turkey in the Southeast report covers record spring harvests, poult recruitment below the level agencies call sustainable, and an audit of 124 turkey operators. Here is what each chapter found.
14 min read


Inside the 2026-27 South Carolina Outdoors Report: A Coast and Lake State with Room to Grow Online
South Carolina's outdoor economy weighs heavily on the state, but its hunting base is small and many operators have room to improve online. Here is what each chapter of our 2026-27 state report found and what it means for guides, charters and lodges.
15 min read


Inside the 2026-27 Saltwater Offshore Report: Where For-Hire Spending Is and Who Books Online
Charter boats made only 1.9% of saltwater trips, but for-hire days carry the highest angler spending. Here is what each chapter of the 2026-27 Saltwater Offshore report found about demand, the coast and how offshore charters show up online.
15 min read


Inside the 2026-27 Virginia Outdoors Report: From the Chesapeake to the Blue Ridge
Virginia's outdoor economy runs from the Chesapeake Bay to the Appalachians, with the lowest share of state GDP in the region and wide gaps between sub-regions online. Here is what each chapter of our 2026-27 state report found.
16 min read


Inside the 2026-27 Fly Fishing and Trout Report: A Strong Email List and a Booking Gap
No public source counts fly or trout anglers, but license, survey and audit data still draw a clear picture. Here is what each chapter of the 2026-27 Fly Fishing and Trout report found and what it means for guides and lodges.
15 min read


Inside the 2026-27 Tennessee Outdoors Report: Tailwaters, Hunters and 150 Million Visits
Tennessee has no coast, a hunting-heavy license base and a very large visitor trade. Here is what each chapter of our 2026-27 state report found, from tailwater trout to public land permits, and what it means for operators.
17 min read


The State of Outdoor Marketing in the Southeast: 2026-27 Data From 1,546 Verified Outfitter Audits
Pine & Marsh audited 1,546 private, for-profit outdoor operators across 11 Southeast states and 97 sub-regions. The mean digital health score is 5.09 out of 10, only 2% use FAQPage schema, and about two in three offer no email signup. Here is what the data shows, plus where hunters, anglers and visitors are moving.
16 min read


Why We Founded a Southeastern Outdoor Marketing Agency in 2026
A letter from the co-founders on why we built a small, owner-operated marketing agency for Southeastern outdoor businesses, and why 2026 is the year the industry most needed it.
9 min read
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