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Marketing guidance written for hunting lodges, fishing guides, and outdoor outfitters. Specific to the Southeast, specific to the industry, and built to answer the questions operators are actually asking.
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The Holiday Cabin Season: Marketing Thanksgiving-to-New Year's Stays at Outdoor Lodges
Most advice about holiday cabin booking windows repeats operator blogs, and the public data says something different. Here is a week-by-week plan for Thanksgiving through New Year's, with page templates, minimum-stay examples, gift certificate wording and winter add-ons for Southeastern lodges.
10 min read


Inside the 2026-27 Paddle, Rafting and Eco-Tours Report: State Scores, Booking Tools and Wildlife Demand
Guided water tours nearly doubled in value added between 2019 and 2024, and 370 audited paddle, whitewater and eco-tour operators show where the online gaps are. Here is what each chapter of the report found, state by state and category by category.
14 min read


Inside the 2026-27 Outdoor Hospitality Report: State Tables, Lodging Types and Guest Calendars
The Outdoor Hospitality report covers cabins, glamping, campgrounds, RV parks, rentals and lodges with no single public count behind them. Here is what each chapter holds, from RVing by state to scores by type of place and how guests book.
14 min read


Inside the 2026-27 Sporting Lodges Report: What Each Chapter Found
The Sporting Lodges and Multi-Program Destinations report has nine chapters and no lodge market count, by design. Here is what each chapter holds, from state-by-state nonresident license tables to the lodge audit by state and a booking calendar.
14 min read


Inside the 2026-27 Sporting Clays and Shooting Report: Shooters Outnumber Hunters 2.1 to One
Shooting is an $8.1 billion national industry and reaches more people than hunting in all 11 Southeastern states. Here is what each chapter of our Sporting Clays and Shooting report found, and what it means for a course, club or range.
15 min read


Inside the 2026-27 Dove Hunting Report: Big Hunter Numbers, a Very Small Market
Dove hunters are counted state by state every year, and the numbers are large. The businesses that sell dove hunts are few. Here is what each chapter of the 2026-27 Dove Hunting report found and what it means for operators.
15 min read


Inside the 2026-27 Mississippi Outdoors Report: A Small Economy and Room to Grow Online
Mississippi has the smallest outdoor economy in the eleven-state region by value added, but a bigger share of state GDP than most. Here is what each chapter of our 2026-27 state report found and what it means for guides, charters and lodges.
14 min read


Inside the 2026-27 Kentucky Outdoors Report: Federal Lakes, a Cumberland Tailwater and Guide Licensing
The 2026-27 Kentucky Outdoors report sets federal and state data beside an audit of 102 Kentucky operators. Here is what each chapter found and what it means for guides, marinas, lodges and outfitters.
14 min read


Inside the 2026-27 Wild Turkey Report: Record Harvests, Weak Hatches and Who Sells the Hunt
The 2026-27 Wild Turkey in the Southeast report covers record spring harvests, poult recruitment below the level agencies call sustainable, and an audit of 124 turkey operators. Here is what each chapter found.
14 min read


Inside the 2026-27 South Carolina Outdoors Report: A Coast and Lake State with Room to Grow Online
South Carolina's outdoor economy weighs heavily on the state, but its hunting base is small and many operators have room to improve online. Here is what each chapter of our 2026-27 state report found and what it means for guides, charters and lodges.
15 min read


Inside the 2026-27 Saltwater Offshore Report: Where For-Hire Spending Is and Who Books Online
Charter boats made only 1.9% of saltwater trips, but for-hire days carry the highest angler spending. Here is what each chapter of the 2026-27 Saltwater Offshore report found about demand, the coast and how offshore charters show up online.
15 min read


Inside the 2026-27 Virginia Outdoors Report: From the Chesapeake to the Blue Ridge
Virginia's outdoor economy runs from the Chesapeake Bay to the Appalachians, with the lowest share of state GDP in the region and wide gaps between sub-regions online. Here is what each chapter of our 2026-27 state report found.
16 min read


Inside the 2026-27 Fly Fishing and Trout Report: A Strong Email List and a Booking Gap
No public source counts fly or trout anglers, but license, survey and audit data still draw a clear picture. Here is what each chapter of the 2026-27 Fly Fishing and Trout report found and what it means for guides and lodges.
15 min read


Inside the 2026-27 Tennessee Outdoors Report: Tailwaters, Hunters and 150 Million Visits
Tennessee has no coast, a hunting-heavy license base and a very large visitor trade. Here is what each chapter of our 2026-27 state report found, from tailwater trout to public land permits, and what it means for operators.
17 min read


Inside the 2026-27 Florida Outdoors Report: The Southeast's Biggest Outdoor Economy, Built on Salt Water
The 2026-27 Florida Outdoors report sets federal and state data beside an audit of 117 Florida operators. Here is what each chapter found and what it means for charter captains, guides and outfitters.
15 min read


Inside the 2026-27 Saltwater Inshore Report: 108.7 Million Trips and 196 Guides Online
Saltwater anglers took 108.7 million trips in 2025, yet only 1.9% were on charter boats. Here is what each chapter of the 2026-27 Saltwater Inshore report found about the demand, the coast and how inshore guides show up online.
15 min read


Inside the 2026-27 North Carolina Outdoors Report: Big Water, Big Visitors and Permits by Agency
North Carolina's outdoor economy runs from the Smokies to the Outer Banks. Here is what each chapter of our 2026-27 state report found, including the guiding permits that vary by agency, and what it means for guides, charters and outfitters.
15 min read


Inside the 2026-27 Wild Hog Report: A $3.4 Billion Problem and a Market Sold as an Add-On
Feral swine cost the United States at least $3.4 billion a year, no source counts hog hunters, and the rules change at every state line. Here is what each chapter of the 2026-27 Wild Hog report found and what it means for operators.
15 min read


Inside the 2026-27 Louisiana Outdoors Report: Heavy Outdoor Weight, a Separate Saltwater Survey and Strict Guide Rules
The 2026-27 Louisiana Outdoors report sets federal and state data beside an audit of 146 Louisiana operators. Here is what each chapter found and what it means for charter captains, guides and outfitters.
14 min read


The State of Outdoor Marketing in the Southeast: 2026-27 Data From 1,546 Verified Outfitter Audits
Pine & Marsh audited 1,546 private, for-profit outdoor operators across 11 Southeast states and 97 sub-regions. The mean digital health score is 5.09 out of 10, only 2% use FAQPage schema, and about two in three offer no email signup. Here is what the data shows, plus where hunters, anglers and visitors are moving.
16 min read
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